Brian Cugelman, PhD – Medium

Brian Cugelman, PhD

Pinned

Published in

The 12 emotional journeys of color psychology

Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with…

Oct 9

The 12 emotional journeys of color psychology

Oct 9

Pinned

Published in

Hero-centered design for meaningful products

Learn about the Hero’s Journey and how to use it to design more fulfilling products

Sep 7

Hero-centered design for meaningful products

Sep 7

Pinned

Published in

Color Wheels For Human-Centered Design

The 2 most important color wheels backed by psychology and neuroscience

Mar 6, 2024

Color Wheels For Human-Centered Design

Mar 6, 2024

Pinned

Published in

How to navigate the insanity of behavioral science

I recently published a scientific paper on the Interactive Behavior Change Model (IBCM).

Oct 3, 2023

How to navigate the insanity of behavioral science

Oct 3, 2023

Pinned

Published in

You Should Reconsider Color Psychology

Perhaps the most controversial subject in applied psychology is color psychology. Here, I’ll explain why you need to reconsider it.

Oct 4, 2022

You Should Reconsider Color Psychology

Oct 4, 2022

Published in

Designing emotional color palettes without the fake science

Color is a wonderful component of interactive design.

Apr 7, 2021

Designing emotional color palettes without the fake science

Apr 7, 2021

Published in

Capture User Attention with Visual Hierarchy and Color Psychology

You want to grab attention.

Jun 18, 2020

Capture User Attention with Visual Hierarchy and Color Psychology

Jun 18, 2020

Published in

Emotional Design Psychology & Color

Learn how to build emotional design strategies that target the full spectrum of emotion, with a dash of color

Aug 2, 2019

Emotional Design Psychology & Color

Aug 2, 2019

Published in

Latest UXD Tool: UI Color Psychology Map

If you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you.

Jul 1, 2019

Latest UXD Tool: UI Color Psychology Map

Jul 1, 2019

Published in

Color psychology & visual hierarchy for UX & behavioral design

One of the critical applications of color in UX and behavioral design is using it to control where people look.

Jul 1, 2019

Color psychology & visual hierarchy for UX & behavioral design

Jul 1, 2019

Brian Cugelman, PhD

Brian Cugelman, PhD

Teacher and consultant on Digital Psychology and Behavioral Design. I teach here: https://www.behavioraldesign.academy

Following

Help

Status

About

Careers

Press

Blog

Privacy

Rules

Terms

Text to speech