PinnedBrian Cugelman, PhDinUX PlanetColor Wheels For Human-Centered DesignThe 2 most important color wheels backed by psychology and neuroscience8 min read·Mar 6, 2024--1--1
PinnedBrian Cugelman, PhDinUX CollectiveHow to navigate the insanity of behavioral scienceI recently published a scientific paper on the Interactive Behavior Change Model (IBCM).30 min read·Oct 3, 2023----
PinnedBrian Cugelman, PhDinUX PlanetYou Should Reconsider Color PsychologyPerhaps the most controversial subject in applied psychology is color psychology. Here, I’ll explain why you need to reconsider it.7 min read·Oct 4, 2022----
Brian Cugelman, PhDinUX PlanetDesigning emotional color palettes without the fake scienceColor is a wonderful component of interactive design.8 min read·Apr 7, 2021--2--2
Brian Cugelman, PhDinUX PlanetCapture User Attention with Visual Hierarchy and Color PsychologyYou want to grab attention.7 min read·Jun 18, 2020----
Brian Cugelman, PhDinUX PlanetEmotional Design Psychology & ColorLearn how to build emotional design strategies that target the full spectrum of emotion, with a dash of color8 min read·Aug 2, 2019--3--3
Brian Cugelman, PhDinUX PlanetLatest UXD Tool: UI Color Psychology MapIf you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you.4 min read·Jul 1, 2019--1--1
Brian Cugelman, PhDinUX CollectiveColor psychology & visual hierarchy for UX & behavioral designOne of the critical applications of color in UX and behavioral design is using it to control where people look.4 min read·Jul 1, 2019--1--1
Brian Cugelman, PhDinBehavioral Design HubHow Psychology Can Damage your Websites, Apps, and Digital MarketingThere’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging…13 min read·Apr 17, 2019----
Brian Cugelman, PhDinUX PlanetTHE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGYCLAIM 2: “social proof” describes all forms of social influence14 min read·Apr 8, 2019----