Published in UX Planet·PinnedYou Should Reconsider Color PsychologyPerhaps the most controversial subject in applied psychology is color psychology. Use red buttons, and your clicks will double. Use the wrong color, and people will hate your brand. With a history of bad science and absurd claims, many can’t tell whether color psychology is legitimate or nonsense. In this…UX Research7 min readUX Research7 min read
Published in UX Planet·Apr 7, 2021Designing emotional color palettes without the fake scienceColor is a wonderful component of interactive design. If you use color well, you’ll command user attention. But use it like a master and your digital products will feel more trustworthy, comforting, or whatever emotions make sense for your design goals. Blunder it and you risk damaging your visual hierarchy…UX Research8 min readUX Research8 min read
Published in UX Planet·Jun 18, 2020Member-onlyCapture User Attention with Visual Hierarchy and Color PsychologyYou want to grab attention. You want to stand out from the competition in a crowded market. You want to ensure the right things are being shown to the right visitors at the right time. What’s the key to achieving these goals? Visual hierarchy and color psychology. What is visual hierarchy? Visual hierarchy is…UX Design7 min readUX Design7 min read
Published in UX Planet·Aug 2, 2019Member-onlyEmotional Design Psychology & ColorWhen it comes to emotional design, there’s a lot of talk about happiness-evoking tech. However, if your goal is to shape your users’ behaviors, you’ll need to target a much broader emotional spectrum. After 8-years of teaching people how to use psychology to build more engaging technology and digital campaigns…Design8 min readDesign8 min read
Published in UX Planet·Jul 1, 2019Member-onlyLatest UXD Tool: UI Color Psychology MapIf you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you. It’s a tool that I developed over the years, teaching people how to blend digital psychology with UXD, graphic design, info architecture, marketing, and a bunch of other digital practice…Design4 min readDesign4 min read
Published in UX Collective·Jul 1, 2019Member-onlyColor psychology & visual hierarchy for UX & behavioral designOne of the critical applications of color in UX and behavioral design is using it to control where people look. If people don’t notice your navigational system, your technology won’t be usable. If people don’t see your persuasive words, they won’t persuade. And if your technology is both unusable and…Design4 min readDesign4 min read
Published in Behavioral Design Hub·Apr 17, 2019How Psychology Can Damage your Websites, Apps, and Digital MarketingThere’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging website, app or digital campaign. However, there’s one elephant in the room that nobody likes to discuss. It’s the dirty little secret that scientists, web psychology gurus and digital media pros rarely…UX13 min readUX13 min read
Published in UX Planet·Apr 8, 2019THE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGYCLAIM 2: “social proof” describes all forms of social influence — Social influence may be the most volatile form of applied psychology, producing the best results when applied correctly, but the worst when misapplied. Exacerbating this is the widespread misapplication of social psychology by industry professionals who routinely treat “social proof” like the only form of social influence. The success of…Psychology14 min readPsychology14 min read
Oct 16, 2017How long does it take an app to change user habits? 21-days or is that a myth?Many people believe that it only takes 21-days to form a habit. If this were true, then every 21-days, you’d be rewiring your brain to prefer a healthier diet, crave exercise, automatically tune-out your favorite guilty-pleasure, and achieve just about every single goal you routinely fail to achieve. There’s a…Psychology3 min readPsychology3 min read
Published in UX Collective·Jan 18, 2017Using attachment anxiety in emotional design & marketingHow companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editoral production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. …UX14 min readUX14 min read
