Color is a wonderful component of interactive design. If you use color well, you’ll command user attention. But use it like a master and your digital products will feel more trustworthy, comforting, or whatever emotions make sense for your design goals. Blunder it and you risk damaging your visual hierarchy…

You want to grab attention. You want to stand out from the competition in a crowded market. You want to ensure the right things are being shown to the right visitors at the right time. What’s the key to achieving these goals? Visual hierarchy and color psychology. What is visual hierarchy? Visual hierarchy is…

When it comes to emotional design, there’s a lot of talk about happiness-evoking tech. However, if your goal is to shape your users’ behaviors, you’ll need to target a much broader emotional spectrum. After 8-years of teaching people how to use psychology to build more engaging technology and digital campaigns…

If you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you. It’s a tool that I developed over the years, teaching people how to blend digital psychology with UXD, graphic design, info architecture, marketing, and a bunch of other digital practice…

One of the critical applications of color in UX and behavioral design is using it to control where people look. If people don’t notice your navigational system, your technology won’t be usable. If people don’t see your persuasive words, they won’t persuade. …

There’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging website, app or digital campaign. However, there’s one elephant in the room that nobody likes to discuss. It’s the dirty little secret that scientists, web psychology gurus and digital media pros rarely…

CLAIM 2: “social proof” describes all forms of social influence — Social influence may be the most volatile form of applied psychology, producing the best results when applied correctly, but the worst when misapplied. Exacerbating this is the widespread misapplication of social psychology by industry professionals who routinely treat “social proof” like the only form of social influence. The success of…

Many people believe that it only takes 21-days to form a habit. If this were true, then every 21-days, you’d be rewiring your brain to prefer a healthier diet, crave exercise, automatically tune-out your favorite guilty-pleasure, and achieve just about every single goal you routinely fail to achieve. There’s a…

How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editoral production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. …