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Brian Cugelman, PhD
Brian Cugelman, PhD

1.2K Followers

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Published in UX Planet

·Pinned

You Should Reconsider Color Psychology

Perhaps the most controversial subject in applied psychology is color psychology. Use red buttons, and your clicks will double. Use the wrong color, and people will hate your brand. With a history of bad science and absurd claims, many can’t tell whether color psychology is legitimate or nonsense. In this…

UX Research

7 min read

You Should Reconsider Color Psychology
You Should Reconsider Color Psychology
UX Research

7 min read


Published in UX Planet

·Apr 7, 2021

Designing emotional color palettes without the fake science

Color is a wonderful component of interactive design. If you use color well, you’ll command user attention. But use it like a master and your digital products will feel more trustworthy, comforting, or whatever emotions make sense for your design goals. Blunder it and you risk damaging your visual hierarchy…

UX Research

8 min read

Designing emotional color palettes without the fake science
Designing emotional color palettes without the fake science
UX Research

8 min read


Published in UX Planet

·Jun 18, 2020

Capture User Attention with Visual Hierarchy and Color Psychology

You want to grab attention. You want to stand out from the competition in a crowded market. You want to ensure the right things are being shown to the right visitors at the right time. What’s the key to achieving these goals? Visual hierarchy and color psychology. What is visual hierarchy? Visual hierarchy is…

UX Design

7 min read

Capture User Attention with Visual Hierarchy and Color Psychology
Capture User Attention with Visual Hierarchy and Color Psychology
UX Design

7 min read


Published in UX Planet

·Aug 2, 2019

Emotional Design Psychology & Color

When it comes to emotional design, there’s a lot of talk about happiness-evoking tech. However, if your goal is to shape your users’ behaviors, you’ll need to target a much broader emotional spectrum. After 8-years of teaching people how to use psychology to build more engaging technology and digital campaigns…

Design

8 min read

Emotional Design Psychology & Color
Emotional Design Psychology & Color
Design

8 min read


Published in UX Planet

·Jul 1, 2019

Latest UXD Tool: UI Color Psychology Map

If you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you. It’s a tool that I developed over the years, teaching people how to blend digital psychology with UXD, graphic design, info architecture, marketing, and a bunch of other digital practice…

Design

4 min read

Latest UXD Tool: UI Color Psychology Map
Latest UXD Tool: UI Color Psychology Map
Design

4 min read


Published in UX Collective

·Jul 1, 2019

Color psychology & visual hierarchy for UX & behavioral design

One of the critical applications of color in UX and behavioral design is using it to control where people look. If people don’t notice your navigational system, your technology won’t be usable. If people don’t see your persuasive words, they won’t persuade. And if your technology is both unusable and…

Design

4 min read

Color psychology & visual hierarchy for UX & behavioral design
Color psychology & visual hierarchy for UX & behavioral design
Design

4 min read


Published in Behavioral Design Hub

·Apr 17, 2019

How Psychology Can Damage your Websites, Apps, and Digital Marketing

There’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging website, app or digital campaign. However, there’s one elephant in the room that nobody likes to discuss. It’s the dirty little secret that scientists, web psychology gurus and digital media pros rarely…

UX

13 min read

How Psychology Can Damage your Websites, Apps, and Digital Marketing
How Psychology Can Damage your Websites, Apps, and Digital Marketing
UX

13 min read


Published in UX Planet

·Apr 8, 2019

THE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGY

CLAIM 2: “social proof” describes all forms of social influence — Social influence may be the most volatile form of applied psychology, producing the best results when applied correctly, but the worst when misapplied. Exacerbating this is the widespread misapplication of social psychology by industry professionals who routinely treat “social proof” like the only form of social influence. The success of…

Psychology

14 min read

THE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGY
THE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGY
Psychology

14 min read


Oct 16, 2017

How long does it take an app to change user habits? 21-days or is that a myth?

Many people believe that it only takes 21-days to form a habit. If this were true, then every 21-days, you’d be rewiring your brain to prefer a healthier diet, crave exercise, automatically tune-out your favorite guilty-pleasure, and achieve just about every single goal you routinely fail to achieve. There’s a…

Psychology

3 min read

How long does it take an app to change user habits? 21-days or is that a myth?
How long does it take an app to change user habits? 21-days or is that a myth?
Psychology

3 min read


Published in UX Collective

·Jan 18, 2017

Using attachment anxiety in emotional design & marketing

How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editoral production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. …

UX

14 min read

Using attachment anxiety in emotional design & marketing
Using attachment anxiety in emotional design & marketing
UX

14 min read

Brian Cugelman, PhD

Brian Cugelman, PhD

1.2K Followers

Teacher and consultant on Digital Psychology and Behavioral Design. I teach here: https://www.behavioraldesign.academy

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