Brian Cugelman, PhD – Medium

Brian Cugelman, PhD

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UX Planet

Color Wheels For Human-Centered Design

The 2 most important color wheels backed by psychology and neuroscience

Mar 6

Color Wheels For Human-Centered Design

Mar 6

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UX Collective

How to navigate the insanity of behavioral science

I recently published a scientific paper on the Interactive Behavior Change Model (IBCM).

Oct 3, 2023

How to navigate the insanity of behavioral science

Oct 3, 2023

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UX Planet

You Should Reconsider Color Psychology

Perhaps the most controversial subject in applied psychology is color psychology. Here, I’ll explain why you need to reconsider it.

Oct 4, 2022

You Should Reconsider Color Psychology

Oct 4, 2022

Published in
UX Planet

Designing emotional color palettes without the fake science

Color is a wonderful component of interactive design.

Apr 7, 2021

Designing emotional color palettes without the fake science

Apr 7, 2021

Published in
UX Planet

Capture User Attention with Visual Hierarchy and Color Psychology

You want to grab attention.

Jun 18, 2020

Capture User Attention with Visual Hierarchy and Color Psychology

Jun 18, 2020

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UX Planet

Emotional Design Psychology & Color

Learn how to build emotional design strategies that target the full spectrum of emotion, with a dash of color

Aug 2, 2019

Emotional Design Psychology & Color

Aug 2, 2019

Published in
UX Planet

Latest UXD Tool: UI Color Psychology Map

If you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you.

Jul 1, 2019

Latest UXD Tool: UI Color Psychology Map

Jul 1, 2019

Published in
UX Collective

Color psychology & visual hierarchy for UX & behavioral design

One of the critical applications of color in UX and behavioral design is using it to control where people look.

Jul 1, 2019

Color psychology & visual hierarchy for UX & behavioral design

Jul 1, 2019

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Behavioral Design Hub

How Psychology Can Damage your Websites, Apps, and Digital Marketing

There’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging…

Apr 17, 2019

How Psychology Can Damage your Websites, Apps, and Digital Marketing

Apr 17, 2019

Published in
UX Planet

THE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGY

CLAIM 2: “social proof” describes all forms of social influence

Apr 8, 2019

THE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGY

Apr 8, 2019

Brian Cugelman, PhD

Brian Cugelman, PhD

Teacher and consultant on Digital Psychology and Behavioral Design. I teach here: https://www.behavioraldesign.academy

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